UNIT 5 BRANDING

Project Type: Brand Development & Art Direction
My Role: Art Director / Creative Coordinator
Collaborators: Nick (Owner), Tom Cross (Graphic Designer), Cameron Williamson (Photographer)
Timeline: September–November 2025

UNIT 5 (formerly Recycle A Bike) underwent a complete rebrand to redefine its identity and mission. I led the art direction and brand development, working closely with the owner to establish a new vision and Theory of Change that guided the creative process. Collaborating with Graphic Designer Tom Cross on concepts and moodboards, and Photographer Cameron Williamson on visuals, we crafted a fresh identity that authentically represents the community. Through location shoots in Black Park and Central London, we captured imagery featuring local riders, ensuring a consistent and impactful visual style. The result is a fully launched brand that reflects UNIT 5’s values and community spirit.